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Jun25

Globl RED Bel Air Listing Featured in Interiors Magazine

By Lauren Nehorai for Modern Luxury Interiors | Read the original article here

Priced at $8,595,000, 2031 Roscomare Road stuns with over-the-top amenities and scenery to remember.

Tucked within the lush, natural surrounds of Bel-Air rests this modern manse complete with seven bedrooms, eight bathrooms and 8,125 square feet of living space. The newly built home sits atop a 130-foot driveway and is infused with natural elements to complement the surrounding scenery and speak to its Southeast Asian inspiration.

“We wanted to create a perfect balance of modern luxury and resort style living,” notes Jesse Zamora, a developer at Zamora group. “I wanted the home to be of contemporary style, but also translate a sense of warmth and Zen.” Upon entry, guests are greeted by a 33-foot waterfall that pours into an infinity-edge salt water pool and spa, setting the tone for this indoor-outdoor oasis. The house—full of white oak cabinetry and full-length windows that look out onto impeccable views—is made for entertaining, with key features like a rooftop deck, a six-seat theater, a bar, a 150 bottle wine rack, two fire pits, a barbeque, a meditation deck area and a freestanding outdoor soak tub.

Also impressive is the kitchen, that’s equipped with a massive 15’ Italian marble and leather island, Wolf appliances, a Sub-Zero refrigerator and three wine fridges. The one-of-a-kind primary suite stuns with a unique transparent fireplace, and a gorgeous bathroom that houses a stone tub, and rain and state-of-the art shower. Also included are smart home features for state of the art entertainment, convenience and security. Surrounded by nature and mere blocks from the landmark Hotel Bel-Air, this home offers the perfect mix of privacy and prestige. $8,595,000, Listed by Kofi Nartey and Jesse Zamora, GlobalRED/The Zamora Group, 2031 Roscomare Road, 310.849.5634, globlred.com, thezamoragroup.com

Jun3

Society Rebrands to Globl RED as part of International Growth

Read the original article here

Nartey Expands His Global Presence, Partnering with Side to Position New Brand as a Worldwide Leading Authority on Celebrity and Luxury Real Estate and Development

BEVERLY HILLS, Calif., June 8, 2021 /PRNewswire-PRWeb/ -- SOCIETY Real Estate + Development today announced its rebrand to GLOBL RED, a name that reflects its recent international expansion.

The firm was founded in 2020 by Los Angeles luxury real estate leader Kofi Nartey in partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. In less than a year, Nartey's firm has sold real estate in 20 Los Angeles neighborhoods and has listed and sold properties in six states and eight countries. Nartey and his team also purchased $20 million of Los Angeles real estate and are currently negotiating over $200 million of international real estate and development deals. GLOBL RED is designed to accommodate this growth.

"My agents and I have always had an international presence," said Nartey. "But in this past year, we've facilitated numerous international deals and cultivated development partnerships that span the globe, including Mexico, Grenada, Antigua, Nigeria, and Ghana. We needed a brand that could grow with us and immediately communicate that ours is the go-to firm for worldwide real estate opportunities."

During his 19-year career, Nartey has managed transactions for an extensive list of celebrities, including Michael Jordan, Kevin Durant, and James Van Der Beek, and he is the only broker contracted with the NFL to consult players on real estate. Nartey has earned many accolades throughout his career and was recently named to the Los Angeles Business Journal's LA500 list. Before SOCIETY, now GLOBL RED, Nartey had founded and managed the national Sports & Entertainment Division under The Nartey Group for Compass. GLOBL RED offers clients senior-level advisory services, drawing on more than $6 billion in sales and 100 years of combined experience in the residential, commercial, new development, and luxury markets.

"Our partnership with Side has played a part in how quickly we've grown internationally," said Nartey. "Not only do we have technology that iterates based on our needs, we have a team of professionals helping us to streamline the backend experience for our clients."

About GLOBL RED

GLOBL RED is a private, global real estate firm that has combined the best of boutique brokerages, large brokerage technology, private client practices, family offices, and specialty law firms to create a unique model to service the full real estate portfolios of its clients. Its competencies include residential real estate, new development, commercial real estate, and investing, with specialized services for the unique needs of sports and entertainment clientele. GLOBL RED agents have worked with the world's most discerning clients, brands, and luxury developments. To learn more, please visit http://www.GloblRED.com.

About Side

Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

In March, Side announced a $150 million Series D funding round led by Coatue Management, a top global technology-focused investment firm. Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing real estate agents, teams, and indie brokerages with the best system, support, service, experience, and results. It's also the fastest real estate company to reach the $1 billion valuation milestone, doing so in just four years.

May27

Raiders to Real Estate: Success Beyond the Game

Raiders to Real Estate: Success Beyond the Game

By Julie Nelson for Ascending Athletes | Read the original article here

“You are your adjectives, not your nouns. We are not defined by the nouns. We are not defined by being a football player. We are not defined by being a dad, a lawyer, an attorney, real estate agent…we are not defined by that. What we are defined by are the adjectives that we bring to those nouns.”

That ‘Kofi-ism’ has been a leading factor for former NFL wide receiver, Kofi Nartey, in maintaining his drive and level of success throughout his professional career.

After suffering a career-ending injury during a stint with the Oakland Raiders in 1998, the Los Angeles native found himself asking the same question many professional athletes are left with at the end of their careers, ‘what am I going to do next?’

“I did not have an immediate ‘Plan B’, said Nartey. “I was kind of left on my own to figure things out. Unfortunately, I also didn’t have mentors or access to some of the programs that are available now.”

For the University of California, Berkeley graduate, it was a time of several different jobs and an exploratory process. He ventured into everything from wealth management to Enterprises’ management training program, and ultimately, made the move to back home to Los Angeles to pursue another passion, acting.

“My first acting job was The Young and the Restless where I played a police officer,” said the former Hollywood actor. “Fast forward, I did a bunch of TV shows and movies which was great. Ultimately, I was starting to look at what was going to be the next career for me. I knew that some of the travel related to the acting was going to be a challenge once I started having children, so I started looking at real estate.”

In 2003, Nartey earned his real estate license and in 2006, added Broker to his portfolio. He began to wind down the acting engagements and was able to focus on real estate where he harnessed a lot of the skills he had already established and built up even as he was pursuing different careers. He would go on to achieve his MBA from Pepperdine in 2012.

He worked for a few different firms and polished his leadership skills managing teams, but still lacked having mentors to help guide him throughout the process. Nartey embraced this challenge and began reading different articles and books just trying to catch up on the knowledge and jargon he needed to know.

“I call those days the ‘failing forward’ days, where I made a lot of mistakes, but I learned a lot.”

However, he welcomed the adversity and found himself doing what he did to prepare for game days, and ultimately, figured out how to be successful. He has been establishing his brand for over six years now and decided he wanted to start focusing on clientele in the sports and entertainment industry. He prides himself on being sought out by those looking for high levels of access and expertise.

His understanding of the sports and entertainment niche has enabled him to effectively service hundreds of professional athletes, entertainers, and affluent clientele.

“I had a lot of contacts in sports,” said Nartey. “I had a lot of contacts in entertainment. Understanding their lifestyles and how things were different, it was something that I knew. I started thinking about ways to protect them better and really started building a brand.”

When it comes to paying it forward, the leading authority in luxury real estate has taken it upon himself to provide mentorship helping other professional athletes wanting to make a transition into the real estate world by upholding transparency and making sure they understand all aspects of the business and necessary action items.

He is wired to inspire. He is driven daily to not only push himself to realize his full potential but also help others realize their potential. Nartey also believes that at a certain point, you are going to be redefining yourself and there should be a ‘slash’ incorporated into everyday life. However you describe yourself, those are all transferable attributes to another career.

“When I’ve talked to the guys at events, I’ve talked about this concept of ‘slash,’ where even in your nouns it should be slash something else,” said the former wide receiver. “Yes, you are a football player/ businessperson/ father/; whatever those nouns are, but there should be a slash. Then you are going to utilize your adjectives to apply those to a new career choice. The league may take away the title football player, but they don’t take away the man behind the title.”

He emphasizes the importance of hard work, teamwork, and resilience – the things that really play into most careers that one pursues.

“I think that we all have our individual goals and responsibilities and I know that for me, I’ve had a lot of feedback that what I’m doing and the level I’m doing it at is inspiring to others,” said Nartey. “I know that I have a responsibility to lean into that and push for success and even visibility around that success so people can continue to feel inspired and know that the possibilities are out there. Even in this career that I’m in now, there’s more I want to do. I have a lot more to accomplish and that drives me daily. I also want to create those opportunities for my own family.”

Earlier this year, Nartey launched SOCIETY Real Estate + Development to add broker-owner of his own luxury brokerage firm to his list of accomplishments. He previously served as the director of the Sports and Entertainment Division for the boutique firm The Agency and was a top producer for Keller Williams. He also founded and managed the National Sports and Entertainment division for Compass.

SOCIETY Real Estate + Development is a private real estate firm that offers distinctive services for discerning clients. SOCIETY brings a refined, yet holistic approach to the industry. With over 100 years of combined experience and over $6B in transactional experience, they assist clients in acquiring and selling prestigious properties, while providing unique opportunities to build out real estate portfolios. They understand the luxury lifestyle and deliver it — quickly, efficiently, and elegantly.

Along with his numerous accolades including publishing his book, Sellebrity: How to Build a Successful Sports & Entertainment Based Business, he has made appearances on national television and in media outlets and has been featured as an agent on HGTV’s “Selling LA” and Bravo’s “Million Dollar Listing.”

Aug20

RELAX, RENEW…REPEAT?

RELAX, RENEW…REPEAT?

The Four Seasons Resort Los Cabos at Costa Palmas makes sense now and forever.

By Kofi Nartey

I recently took a “work trip” to the Four Seasons Los Cabos at Costa Palmas. It is hard to call a luxurious stay, fine dining, and touring luxury properties “work.” I also made the wise choice to turn this into a “bring your wife to work” trip. A choice that should keep me married for years to come. (And, yes the word “work” will have to be in quotes whenever referenced regarding a stay at this resort). Full disclosure, I have been working as a brand ambassador for the Costa Palmas real estate development for almost a year, but it wasn’t until I took this trip to the resort that I truly appreciated how amazing the offering is. Bias aside, let me break down our stay into its key components.

SAFETY FIRST

The idea of traveling during Covid-19 can create anxiety and fear. We were definitely nervous and cautious about navigating the airport, airplane and the resort itself. We were pleasantly surprised with the overall process. The airport was not nearly as crowded as usual, and had several safety measures in place. Masks and social distancing were in full effect, and we opted to fly first class, where the seats are already more spread out. Don’t get me wrong, we still implemented our own supplementary measures. We constantly used hand sanitizer, and my wife did the whole “Naomi Campbell wipe down” of the airplane seats.

The hotel also had its own safety protocols, designed in part through their partnership with Johns Hopkins Hospital and accurately titled “Lead With Care.” Everyone wore masks, all dining experiences were socially distanced, and the overall resort was running at a limited capacity.

ACCOMODATIONS

Upon arrival at the resort we were warmly greeted by my colleagues and the hotel staff. Check in was smooth and easy, and a golf cart took us to our room. In case you didn’t know, The Four Seasons has something called “The Four Seasons University,” where people are trained on the nuances of high-level customer service…and it shows.

Our suite was an Ocean-View Room with Plunge Pool and it was perfect for the two of us. There was a king size bed with pillows from heaven, a seating area with a couch and dining table, a modern open concept shower and separate soaking tub, and dressing area with full length mirrors and perfect vanity lighting. All of this opened up to our private patio with a plunge pool and views to the ocean.

The resort was extremely walkable, with the beach always within reach. We enjoyed everything from the numerous swimming pools, to the well-appointed gym, an afternoon on the beach with food and beverage service, and even the golf course designed by Robert Trent Jones II. My golf game is sub-par (figuratively, not literally), but I enjoyed the beauty and forgiving fairways of the course.

During one of my meetings, I arranged for my wife to have a spa day that included a massage she would later describe as one of the best she’d ever had.

DINING

The food was exquisite. For ease, we pre-planned our dinners and made reservations for each night. We left the morning and midday meals open for flexibility and variety. The summer heat draws you to the pools and ocean during the day, but make outdoor evening dining the perfect option. Our first night, we experienced the wood fire-grilled flavors of Limón. The flavors were smoky, authentic and fresh.

Day two, we experienced delicious street tacos, handmade guacamole, and margaritas at a hidden, locally-vibed restaurant called “Jimmy’s Big Shot”, built into the back-nine of the golf course. Those margaritas helped wash away the pains of my bogey filled afternoon. For dinner that night, we had a special experience (see “DINING - NEXT LEVEL” below).

On our third night, we experienced Milos, the Greek inspired seafood affair overlooking the beach. The seafood is so fresh that some of it is still moving on the ice you select it from. We doubled back to Milos for breakfast on our last day to try their legendary French toast. It lived up to every bite.

These were just a few of the onsite dining options and we look forward to trying others upon our return. Don’t forget to try Costa Palmas’ own tequila, CP73 (in moderation of course).

DINING – NEXT LEVEL

If you are looking for an exceptional, unforgettable, magical, and beyond impressive dining/lifestyle experience, they also offer a “Romantic Dinner on the Beach.” I planned this in advance to be a surprise for my wife. The experience over-delivered! I may have even set the bar too high for future experiences (guess that means we just have to go back there again). At least I will always be able to say, “Remember that romantic dinner on the beach?”

I won’t spoil it for future connoisseurs, but the food, service, sunset, and starry night were more than I could have asked for. It was worth every penny and more, but don’t ask me how much extra I had to pay for the shooting star that flew over during dessert.

OWNERSHIP

You can “repeat” the experience with frequent visits to the hotel, or you can own it with the numerous Costa Palmas real estate options. In addition to the amazing Four Seasons hotel and resort, the opportunities for home ownership are exclusive, yet abundant. I will be writing a separate piece on the real estate (as it deserves its own spotlight), but will give you a quick overview to set the stage.

The options include everything from condominiums, with roof decks, to custom beach front estates, with several choices in between. You can opt for a move-in ready property, or buy a lot and work with the architects to customize your ultimate home.

All owners enjoy the amenities of the owner’s only private beach club, unlimited golf, and all of the services of the Four Seasons hotel (housekeeping, room service, etc.). This is in addition to living on or steps from the sandy beaches of the Sea of Cortez.

In the near future, the marina will be expanded to include private docking for personal yachts and water crafts. Several of the estates will include private boat slips. Lastly, an Amanvari hotel will be added to the property, along with a small selection of private luxury residences around it. All of this makes it the perfect time to get in early on this spectacular development.


MORE INFORMATION

Please contact SOCIETY for more information on the residential options or for assistance with booking your next stay at the Four Seasons Los Cabos at Costa Palmas. info@societybrokers.com.

May27

How Kofi Nartey Transistioned from Hollywood Actor to Real Estate Mogul

How Kofi Nartey Transistioned from Hollywood Actor to Real Estate Mogul

By MARIAN MCPHERSON for Inman | Read the original article here

Veteran real estate agent Kofi Nartey shares his 17-year journey from acting to becoming the broker-owner of his own luxury brokerage.

Dec10

13 Ways The Average Person Can Build A Real Estate Fortune

13 Ways The Average Person Can Build A Real Estate Fortune

By Expert Panel, Forbes Real Estate Council for Forbes | Read the original article here

Most of us never encounter the ever-evolving real estate market aside from buying or selling our first house. Non-specialists therefore don’t have an understanding of the kind of money an average person can make from the real estate market with smart investments and wise transactions.

Turning real estate into a fortune isn't impossible. However, the average person needs to know a bit more about the skills required to make as much as possible from the market. To help out budding entrepreneurs who think the real estate market may be their golden goose, 13 professionals from Forbes Real Estate Council examine how an average person could potentially make a fortune in real estate and what they need to know to get started.

1. Buy Your Home

Oftentimes, being a homeowner can be one of the best ways to build wealth for the average person starting out. FHA loans provide first-time homebuyers with fantastic opportunities for low interest rates, low down payments, in addition to all the tax benefits, such as writing off interest and a slew of other things that come along with that. Do your research and work with a realtor to understand your market. - Ari Rastegar, Rastegar Property Company

2. Consider Passive Investing

Real estate investing can feel complex and out of reach. One way the average person can start making money in real estate is through passive investing. For as little as $500, you can get started by investing in a real estate investment trust (REIT). The REIT raises funds from a group of people to purchase properties, which gives you diversified exposure. - Zachary Maurais, Sunroom

3. Build On What You Have

Live in your primary residence for two years, then sell the property and move to the next property. Use the proceeds as a down payment on an investment property, and you can still qualify to buy another primary residence. After another two years, sell the primary residence again and use those proceeds to buy another investment property. Rinse and repeat! - Nancy Wallace- Laabs, KBN Homes, LLC

4. Learn To Recognize Opportunities

Long-term investments can yield amazing results when the property acquired is carefully selected. In expanding cities, purchasing land in the peripheries of the city often yields excellent results and is more accessible in price. As the city's population begins to grow, the cost of the property will naturally go up. Evaluate which areas of the cities are expanding and consider investing there. - Rodolfo Delgado, Replay Listings

5. Invest With Experienced Investors

Look for opportunities to invest with others. After realizing that many of our clients would also like to invest with us, we created a syndication model that allows first-time investors and experienced investors to invest together. This allows inexperienced investors to get their feet wet and invest a smaller amount as part of a syndicate. We take on flips to large-scale development projects. - Kofi Nartey, The Kofi Nartey Group - Compass

6. Look For Good Probate Property Deals

As the baby boomer population continues to increase, more and more houses will be inherited by people who often do not want to keep those properties. Investors will be able to find good deals by working probate leads, especially as the number of leads continues to increase. - Kristine Gentry, US Probate Leads

7. Buy Land On Busy Streets

The land on busy streets is usually always among the first properties to get redeveloped. When they do, you can see massive returns. I have seen properties return 10 times the initial price in under five years. Remember to think long term with real estate. Also, you do not have to own where you live if you can invest in an area that can give you a better return as a rental or holding property. - Chris Ryan, Beyond Properties Group (eXp Realty)

8. Invest Time In Communicating

It’s important to stay in tune with market trends. Real estate is one of the best investments a person can make, and it’s crucial to communicate with your client about what, when and where to invest. Our client-centric model relies on transparency, which helps us build long-standing relationships and ensure we’re involved when our clients buy, whether it be a first, second or third home. - Cody Vichinsky, Bespoke Real Estate

9. Buy Half-Baked Properties

It's not ready yet! Take a look at future development plans in your county or city. Purchase in an area where there are plans for future economic development. Once that area becomes developed, real estate trends historically show larger equity over time with higher net proceeds, especially in major cities with gentrification. - Cheryl Abrams, Re/Max United Real Estate

10. Make It A System

Real estate is a formula. Once you start to understand it more, most people can leverage a system that has the opportunity to yield high rewards. Each market has a niche and each person has their tolerance. Find out what those are and execute a clear game plan. It doesn't have to be sexy or revolutionary; it just needs to produce the right returns. A good product and a consistent approach will do. - Alex Vasquez, Rhino Realty Property Management

11. Buy At The Right Time

You hear stories all the time about people buying a property 20 years ago for a fraction of the price it's worth today. Buy a property that is in a good area for the right price and hang onto it. Appreciation isn't guaranteed, but it's beautiful knowing how much equity you have in a property years down the road and how the value has gone up over time. - Mike Hambright, FlipNerd.com

12. Pool Your Resources

Most assume real estate is an individual sport, but it’s just the opposite. As a team, you can pool people and their cash to form a legal entity, such as an LLC. You can also pool expertise and delegate responsibility while building a portfolio that is positioned to generate passive income and appreciate. As an added bonus, holding property as a legal entity better protects against unforeseen lawsuits. - Jennifer Anderson, Anderson Coastal Group

13. Be Patient

Real estate investing is not a quick game. If properties are bought with the right mindset in smart areas, it's entirely reasonable that an investor can buy properties, rent them out and see substantial profits in the long term. The key is to find opportunities that work in the long term and commit to your decisions by staying the course and letting others pay for your investment. - Blake Plumley, BluWater Capital LLC

Nov7

In Awe of Audemars

By Luxury Playbook for Luxury Playbook | Read the original article here

In our new vlog series, Luxury Playbook, Kofi covers the luxury products, places, and properties that appeal to the celebrities, athletes, and entertainers we work with. This episode covers the Audemars Piguet Offshore Polaris, courtesy of Rostovsky Watches.

Nov7

Kofi speaks at Leaders in Luxury, for the 3rd year in a row

Kofi speaks at Leaders in Luxury, for the 3rd year in a row

Kofi was invited for the third consecutive year to take the stage at the 15th annual Leaders in Luxury Conference. This year, it was held at the Four Seasons resort in West Palm Beach, Florida. Topics included trends in the luxury market, international buying patterns, B2B strategies, and amazing networking amongst some of the countries top luxury real estate agents.

Leaders in Luxury is an exclusive retreat for members of the Institute for Luxury Home Marketing who have proven production in the high end, residential real estate market. This bespoke event is specifically crafted to encourage sharing strategies, growth, and referrals with other like-minded professionals from any brokerage or market.

Nov7

NFL + Kofi = Win Win. Kofi speaks at the NFL Bridge to Success

NFL + Kofi = Win Win. Kofi speaks at the NFL Bridge to Success

In October, Kofi was invited for the second year in a row to speak to recently retired NFL players and their significant others about opportunities and careers in real estate. In front of a packed room, he covered everything from working as an agent to investing in real estate. In true Kofi fashion, he also covered transferable life and business skills that would help the former players with their transitions.

The Bridge to Success is an annual four day conference for recently retired NFL players. The comprehensive event has numerous speakers, panels, and corporations there to conduct job interviews. Kofi is the only real estate agent in the country with this affiliation with the NFL. He is in his second year of participating in this program.

Oct14

Scenic Big Sur retreat asks $4.9M

Scenic Big Sur retreat asks $4.9M

By Liz Stinson for Curbed Los Angeles | Read the original article here

Is it a spa or is it a house?

Designed by famed NorCal architect Mickey Muennig in 1998, this scenic modern paradise sit on 21 acres of prime Big Sur land.

The two-bedroom, three-bathroom house unfolds over its 2,652 square feet in tiers that follow the sloped plot of land. The entryway opens onto two sets of stairs: one that leads to a sunken living room anchored by a circular concrete fireplace, and another that leads to an open-plan kitchen and dining area. Yet another set of stairs from the living room is connected to an indoor garden/spa that features an indoor-outdoor hot tub.

While the house is laid out as open-plan, the bedrooms offer a sense of privacy. The expansive private quarters come with their own decks, and the master features a waterfall shower that’s overflowing with flora.

Muennig embraced natural shapes and materials that echo the raw beauty of the Big Sur landscape. Redwood beams span the ceiling; circular windows look out onto the mountains and ocean; and burnished concrete floors give the space a warm, organic feel.

Located at 46902 Pfeiffer Ridge Road, this striking home can be yours for $4,895,000.

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